Cas pédagogiques

Librinova: a Start-up for Digital Innovation in Publishing

B. GARRETTE

2017

The Librinova case features a start-up company operating as a self-publishing platform in France. The two young women who created Librinova have a strong experience in the publishing industry, which made them able to create a unique value proposition for client-writers. The company started to operate in March 2014. The case takes place in the first quarter of 2017, just before Librinova goes for a third round of funding. The main question is whether the company has a real chance to raise the money it needs. This question points to the more fundamental issue of Librinova’s competitive advantage and growth potential. More specifically, the discussion should examine whether Librinova’s “digital platform” business model makes sense in the emerging multi-sided market for digital publishing

Mots clés : Two-sided markets - Digital platform - Business model - Start-up - Innovation - Disruption - Book - E-book - Self-publishing

Nespresso France: Encapsulating Sustainability

O. SIBONY

2017

As its single-serve coffee system grows in popularity, Nespresso France is under pressure from the media and environment-conscious opinion leaders to address the problem posed by its disposable aluminium capsules. Options range from ignoring the problem to sponsoring a nationwide recycling program that will handle all the metals consumers throw away. What should Nespresso do?

Mots clés : Strategy; Corporate reputation; Corporate Social Responsibility (CSR); Sustainability; Crisis Management; Ethical Decision Making

Bain Capital’s “Take Private” of China Fire

D. GROMB, M. KITTEN

2016

The case centers on the 2011 buyout of China Fire, a NASDAQ-listed Chinese fire protection firm. The MBO, backed by private equity firm Bain Capital, comes amid a wave of "take China privates" aimed at exploiting valuations depressed by fraud scandals at some U.S.-listed Chinese firms. In response to the $9 cash bid, China Fire's board has formed a Special Committee to negotiate terms. As the committee's financial advisor, Barclays Capital must conduct financial due diligence, including the valuing of China Fire with various methods.

Mots clés : Company valuation, buyout, reverse merger, China

Equipe de France de natation: la conquête des sommets

T. PARIS

2016

L’équipe de France de natation rentre des Jeux olympiques d’Atlanta avec ce bilan sans ambiguïté : trois participations aux finales individuelles, aucune médaille, pour une délégation de vingt-quatre nageurs. La France est une nation de second rang en natation.
Seize ans plus tard, l’équipe de France rentre des Jeux de Londres, en 2012, avec 7 médailles dont 4 en or, ce qui lui permet de figurer en 3ème position au classement mondial des médailles, derrières les États-Unis et la Chine, et ce, après en avoir remporté 10 aux Championnats du monde de Shanghai l’année précédente. En l’espace de quelques années, la France de la natation est passée de l’antichambre au podium mondial. Coup de chance ? Génération spontanée de nageurs talentueux ?
Au contraire, le cas, qui s'appuie sur des entretiens avec l'ensemble des acteurs (nageurs, entraîneurs, fédération) impliqués dans cette période, montre que cette métamorphose est le résultat d’une action de management, c’est-à-dire la conséquence d’actions structurantes, conduites à différents niveaux, celui de l’entraînement, celui des clubs, celui de la Fédération nationale, pour faire basculer la natation française dans une culture de la victoire.
Mots-clés : Performance, sport de haut niveau, management des talents, gestion du changement

How a feminist activist group builds its repertoire of actions: a case study

F. HILDWEIN

2016

This chapter analyses the tactical repertoire of a French feminist group focusing on the absence of women in high positions in organisations and in positions of power. The article presents an example of a CSO actively promoting the emancipation of women and introducing new theoretical perspectives, by questioning French feminism. Theoretical and ideological resources can provide a good starting point for the struggle for women’s emancipation, enabling women to create new tactical repertoires to voice their claims and reveal patterns of domination. The analysis presented here describes the strategy of an activist group attempting to trigger change in organisations and in management practices and demonstrates how a social movement is influenced by its theoretical inspirations. The chapter concludes that research into the tactical repertoires of social movements should pay more attention to the theoretical inspirations that motivate activist groups and to the innovations conducted by activists in renewing their repertoire

Mots clés : social movements, tactical repertoire, feminism, activist groups, women, emancipation

L’Oréal: Attracting the Next Billion Consumers

P. DUSSAUGE, N. LUGAGNE

2016

Oil: Betting on Prices after the "Big Drop"

J. GHEZ

2016

Prada’s Hong Kong IPO

D. GROMB, Alberta DI GIULI

2016

In March 2011, Prada is preparing an IPO, set for June in Hong Kong. A team at one of its underwriters, Crédit Agricole’s CLSA unit, is setting a preliminary price range, structuring the offering and preparing the IPO process.

Mots clés : Prada, Initial public offering, IPO, Hong Kong, China

The Cosyloo – Summit Water Partnership: Innovation at the Base of the Pyramid

B. GARRETTE

2016

The Cosyloo – Summit Water Alliance case describes a partnership between Cosyloo, a “social business” start-up producing an innovative sanitation equipment, and Summit Water, a public utility corporation operating in South East Asia. The two companies are discussing an alliance to address sanitation needs at the “Base of the Pyramid” (BoP) in an economically viable way. The combination of Cosyloo’s technology and Summit Water’s market access creates the conditions for a disruptive innovation, both in terms of product and business model. However the road to success is likely to be bumpy. The discussion of the case focuses on whether and how to kick-off and grow the project, which requires assessing its business potential, refining the business model and crafting the governance and organization of the joint-venture.

Mots clés : Base of the Pyramid, Alliance, Innovation, Inclusive business, Partnership, Sanitation, Water, Start-up

5 mini-cas de comptabilité de gestion - coût complet

V. MALLERET

2015

La série « 5 mini-cas de comptabilité de gestion » comporte 5 problèmes ou mini-cas situés dans des contextes fictifs variés et traite essentiellement de calculs de coûts complets ; elle aborde les sujets suivants: définition des objets de coûts, structure des centres d'analyse ou activités, choix d'unités d'œuvre (ou cost driver), calcul et analyse de différents niveaux de marge.
Le fait de mobiliser ces outils et notions dans des situations dont l'hétérogénéité a été voulue et pensée (en termes de produits, d'activités, de structure organisationnelle) permet à l'étudiant de les assimiler en profondeur; l'étudiant prend aussi conscience du fait qu'un « bon » système de calcul des coûts passe par une compréhension des clients, des produits et des processus opérationnels de l'organisation.

Mots clés : Coût complet, comptabilité, gestion, unité d'œuvre, marge


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